UTM Link Builder & Campaign URL Builder
Easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics and other monitoring tools.
Enter the website URL and campaign information
Fill out all fields marked with an asterisk (*), and the campaign URL will be generated for you.
#utm_source=...) instead of query strings. Use this only if your site routing handles fragment hashes directly.
Share Tracked Link
How UTM Parameters Help You Track Referral Conversions
UTM (Urchin Tracking Module) Parameters are standard tag tokens appended to the query parameters of a URL. When a user clicks a tracked URL link, web analytics engines (like Google Analytics) extract these parameters to map the traffic to specific channels, campaigns, or social creatives.
For affiliate partners and referral network builders, utilizing UTM codes is critical to checking campaign conversion rates. For example, if you share your MoneyOnRefer signup link on both a WhatsApp group and a YouTube channel, tagging one with utm_source=whatsapp and the other with utm_source=youtube shows you exactly which platform is driving more registrations.
Key UTM Parameters Defined
- Campaign Source (
utm_source): Identifies the platform sending traffic (e.g.facebook,twitter,google,whatsapp). - Campaign Medium (
utm_medium): Identifies the advertising or sharing vehicle (e.g.cpcfor paid search,emailfor newsletters,social_postfor free feeds). - Campaign Name (
utm_campaign): Identifies the overarching promotion or launch (e.g.referral_bonus_promo). - Campaign Term (
utm_term): Identifies organic search keywords (primarily used in search ads). - Campaign Content (
utm_content): Differentiates between similar links on the same creative (e.g.sidebar_bannervsfooter_link).
Frequently Asked Questions (FAQ)
%20, which makes links look messy and hard to read. Use lowercases, hyphens, or underscores instead (e.g. june-newsletter).